Sam Horbury
Level 06
BA (Hons) Graphic Design
Leeds College of Art

Monday, 3 November 2014

09: Dr. Me

Brief 001_ Vinyl Cover Design.
Create a vinyl cover from the email below;
"We're gonna be releasing a limited edition 12 of a mix Evian Christ made last year called Duga-3... 

We were discussing artwork concepts and Josh wondered if there was any way you could graphically represent the 10hz tapping sound that makes up the Duga-3 transmission?

Important to mention right now is that we don't have a lot of time to do this, as this release is intended for the Record Store Day and they have super tight deadlines, so we need this by the end of today?
Dimensions 12" x 12"


Dr. Me want us to approach this project in a completely different way to how I normally would, which would involve much more research and development. I feel that the aim of this workshop is to improve our decision making and idea development, producing work at a much quicker rate. I did some very quick preliminary research to see the kind of work Dr. Me produce.












My initial idea is based around mind-control, which instantly makes me think of the film 'A Clockwork Orange' and the spiral image, and so I tried to combine the two.





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My final outcome looks something like this, although I made a physical version which didn't really work.





Although I enjoyed the process, I felt that I could re-do the brief in a similar way but still approach it in my own way. My final design above was my attempt at creating work that I felt Dr. Me would appreciate as it is similar to their own design. I repeated a similar process at a later date in order to create another vinyl cover within the same kind of time frame that was more honest to my own practice. This time however, I did some quick research and thought more about the concept. These are the kinds of things I was looking at, based around how Duga-3 was known to block signals.









Lost signals:









Final Idea:









Brief 002_ Poster Design.
Create a poster from the email below;

Hey new poster please
ODONIS ODONIS
+ Guests
Wednesday 18th April
Kraak Gallery
www.ticketline.co.uk
www.seetickets.com
www.wegottickets.com
Piccadilly Records

Oh! Please have Saint Coltrane as support...
Dimensions A3 (297mm x 420mm)





The name 'Odonis Odonis' instantly makes me think of Roman statues and stone-carved type, and with the short time scale on this brief I decided to create my poster based around this idea. I did some very quick research into existing designs using these elements.








What I noticed about the name was that, with it being repeated, I could flip one and place it underneath without really effecting the readability. I decided to use this concept of mirroring within the application of text and image to the poster.











Final:






Overall, I am very happy with how both my vinyl cover and poster turned out especially considering how quickly I managed to produce them. It just goes to show that when you really focus, you can still create visually strong design that also has an interesting concept behind it.

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