15: Two Heads Are Better Than One

Today Harrison and I met up to discuss the major factors of creating our own studio, having previous experience of creating a mock studio last year for personal professional practice we already had a basic understanding of what is needed. 

Focussing on the identity and visuals of the studio we quickly listed down what we would need to produce as promotional material:

Printed
Business cards 
Postcards
Stickers/Stamps
Stationary
Embossing stamp
Poster/Print
Newspaper
Promotional advert (Need a designer)

Promotional pack
Send out to potential clients.
Leave in areas where our target market are.
Something different and memorable.
A warning (Snask)
'Coming soon'

We found we struggled coming up with an identity without fully understanding what we're about and what service we are going to provide to our clients. With this is mind we feel the next step to take would be to write down a list of questions about who we are, what we do, why we do it etc... that will ultimately form our design manifesto.

Manifesto:




Ideas for names:

Ham

Working for the word 'Lab':
Testing
Trials
Science
Scientific
Biology
Chemistry
Physics
Laboratory
Breakthrough
Discovery
Revelation
Clinical
Experiment
Anatomy
Human
Cloning
Medication
Solution
Medicine
Mixture
Prescription
Required
Recommended
Doses
Dosage
Drugs
Pharmaceuticals
Pharmacy
Chemist
White Coat
Antibiotics
Course
Structure


Getting nowhere fast, started to just talk and see what words came up:

Collaborate
Joined
Simultaneous
Synergy
Synthesis
Combination
Duo
Pair
Double
Couple

Together, which led to:

Glue
Tape
Fixed
Fixative
Stuck
Compound
Fuse
Link

Process
Method
Technique
Routine
Stages
Pattern
Framework

Arrival
Delivery
Expected
Expectations


We then began looking on websites and reading books that we liked and picking out words we found interesting, or just thinking of random words:

Hybrid
Compromise
Agreement
Network
Frank
Harvest
Purpose
Guide
Sticks & Stones
Horizon
Occupy
Eventual
Furniture
Raw
Goodness
On-Track
Immerse
North
Wayward
Foolproof
Almost
Timber
Wood
Tried & Tested
Caravan
Loading Bay
Cabin
Fetch
Coming Soon
To Be Confirmed
Hold Tight
Antidote
Shotgun
The Design Studio
Lost In Transit
Toast
The Yard
Makeshift
Method


We then made a list of our favourites each to see which we both liked, which were:

Furniture
Occupy
Antidote


Went away, came back and re-assessed the names. Didn't really like any of them any more. Had another think and came up with a few more ideas:

Lightbox
Visual
Bureau
Vacant
Attraction
Some Things I Have Made
Project
Good Vibes
Beyond
Praxis
Workshop


From these we both really liked 'Workshop' and it received good feedback from our peers. It could work in many ways:

Workshop
Work Shop
Work/Shop
Work_Shop
Work-Shop
Work.Shop
Work:Shop
Work•Shop
Work~Shop



Once we had an idea of the name we wanted to use, we started to look at various other business cards to get an idea of what we both liked.

I then quickly experimented with different layouts using our name 'Made by Workshop'.

We plan on having our cards printed onto a coloured stock, and would keep the back of the cards very simple and clean. The finals would look something like this: